Banner Banner Banner


International Development Coach
(medisch) fitness instructeur
Medewerker Evenementen
Sport en spelactiviteiten begeleider

CRM Manager e-Commerce

Under Armour
Online Marketeer / e-Commerce
32 tot 40 uur
Einddatum Vacature:

CRM Manager e-Commerce

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  WILL YOU…PROTECT THIS HOUSE?!

Are you a dynamic, analytical and creative CRM Expert who wants to help grow our European business and create innovative and engaging customer experiences?

As a CRM Manager you are a passionate advocate of the Under Armour BRAND and it's consumers as well as detail-oriented and organized, capable of handling multiple projects at once, and capable of dealing with ambiguity and rapidly-changing priorities in our fast-paced environment.

In this role you map & optimize the online customer experience & digital communication touchpoints for Under Armour Europe. You influence campaigns, copy & messaging and ensure standard practices and processes regarding the communication funnel on & beyond within the 13 markets we operate in online.

You define local customer market segments and needs in order to establish personalized messages. To reach those customers effectively will report on channel/initiatives results to stakeholders and senior management.

We expect you to analyze performance of CRM campaigns & touchpoints, including A/B tests, always seeking ways to improve. You are accountable for traffic, conversion rate, AOV throughout the entire online communication funnel. You are highly results oriented and focused on automation and scale CRM programs maximizing the above KPI’s through measurable campaigns.


Under Armour seeks an experienced CRM Manager to drive strategy and execution for its best-in-class, highly successful CRM program. As CRM Manager you will play a critical role as a strategic leader in managing Under Armour’s relationship with its members, driving both revenue and engagement. The CRM Manager will help the team optimize performance and develop new campaigns – driving members through the purchase funnel and engaging them throughout the member lifecycle. You will serve as a subject matter expert on B2C user experiences, communications, and engagement, ensuring all campaigns are executed with a high degree of accuracy and effectiveness. The ideal candidate will have a combination of email marketing experience, analytics expertise, product management, and project management skills.

This is a tremendous opportunity to capture the energy and rapid pace of a startup, with the proven track record of an industry leader.


  • Partner with EU e-Commerce team to develop and manage automated lifecycle and ad hoc B2C communication campaigns to continuously improve engagement, retention and revenue across digital channels, brand marketing, Under Armour Connected Fitness community  and retail.
  • Serve as CRM expert in fashion retail user journey, member experiences and communication optimizations that will help provide a better experience for consumers
  • Must have strong analytical skills, including the ability to marry site and CRM data to understand trends and discover opportunities
  • In addition to driving strategy, must own project management and cross-functional campaign development workflow with Brand Marketing & Retail partners, Engineering, Analytics and Creative Team as well as key Merchandising partners
  • Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements
  • Initiate and conduct in-depth CRM performance and user data analyses that will directly impact strategy and the program roadmap
  • Articulate and present data analyses and learnings effectively to the team and to key stakeholders
  • Own comprehensive daily, weekly, monthly reporting of CRM performance and build the right dashboards to track and socialize performance


  • Minimum 4 years’ experience in relevant ecommerce and content email marketing experience, with strong experience in lifecycle and ecommerce conversion via CRM.
  • Experience in working with platforms like Merkle, Salesforce Marketing Cloud, Bluecore is a plus.
  • Background in product/project management, with experience directly managing development / engineering
  • Exceptional project management and organization skills, with a keen eye for detail, requiring minimal supervision
  • Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.). Tableau experience a strong bonus.
  • Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
  • Proactive & independent, always looking for ways to take initiative and improve existing programs/processes.
  • Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design
  • Must exhibit superb verbal and written communication skills in English and preferably another language with a high degree of comfort interpreting results and communicating insights effectively
  • Passion for CRM and user engagement
  • Strong sense of ownership and entrepreneurial spirit

UA BRAND MISSION:  To make all athletes better through passion, design and the relentless pursuit of innovation
UA BRAND VALUES:  Build a Great Product; Tell a Great Story; Build a Great Team; Deliver Great Service
UA INTERNATIONAL STRATEGY:  Build a strong global brand & brand equity; Improve profitability and organizational efficiency; Accelerate annual growth; Embed a performance culture.

Under Armour is an Equal Opportunity Employer and we are committed to diversity in the workplace. We encourage qualified diverse candidates to apply. Under Armour does not discriminate against any candidate on the basis of race, gender, disability, religion, national origin, age, or any other protected category. 

The collection and use of personal data about applicants for employment is essential for conducting the business administration and business operation of Under Armour, Inc. (“Under Armour”) and those of its subsidiaries and affiliates. Under Armour’s overseas subsidiaries in the European Economic Area collect personal data about applicants for employment and may transfer such personal data to Under Armour in the United States in accordance with the terms of its Data Privacy Policy. Full details of Under Armour’s Data Privacy Policy are available at Under Armour has certified that it complies with the EU-US Privacy Shield Framework Principles with respect to safeguarding and transferring personal data it receives about Under Armour employees in the European Union.  Further details about the Privacy Shield Framework and the list of certified companies are available at


Banner Banner Banner